Wait, what? Yep, some colors are powerful appetite stimulants that trigger your brain’s hunger response through associations with energy, happiness, good mood, and satisfying foods. Brand marketers strategically use certain colors to entice consumers to pull out their wallets and open their mouths. Trying to shed a few pounds? Maybe skip the trendy diets and just study up on the psychology of color.
““When we see food in red and yellow packaging, it activates the hypothalamus, a region of the brain that regulates emotions and hunger. The hypothalamus sends signals to the stomach to secrete ghrelin, known as the hunger hormone.””
Red
Orange
Yellow
Green